9:59 AM
Jessy
The beauty of an automaker entering a completely new market like China is the ability to completely redefine what the brand stands for to local buyers. In the case of France's Citroën, they're going decidedly upmarket, but instead of taking baby steps like turning its C3 econo-hatch into the DS3 premium hatch, the French automaker can start completely from scratch.
According to reports from Europe and China, parent company PSA/Peugeot-Citroën is planning on jump-starting its Asian operations by building a production version of its Metropolis concept, the first design carried out at the company's Shanghai-based design team. Unveiled there in May, the Metropolis stands for the Double Chevron's vision of what the marque could be to upscale Chinese buyers.
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