11:40 AM
Jessy
Daimler CEO Dieter Zetsche said that the German Automaker will decide this year about shuttering its production of Maybach. Cars like Bentley and Rolls-Royce which were considered to be competitive for Maybach has seen failure during the economic downturn.
Zetsche said that the success or failure of Maybach shows on our results but we need to take a decision by this year end about the shuttering the super-luxury Maybach division. He added that they are also planning to make partnerships to find if there is a viable business model for the business.
The current models of Maybach includes the Maybach 57, 57S, Maybach 62, 62S, and the Landaulet. Maybach first hit the boulevards in 1919, but was discontinued when World War Two broke out. Daimler-Benz bought what was left of the company in 1960.
The current Maybach model made its debut at the 1997 Tokyo Auto Show at the height of the dot-com economy, and went on sale globally shortly thereafter. Last year, Maybach sold 63 cars in the U.S.
Source: autoblog.com
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