Monday, February 14, 2011

Audi struggles to meet buyers demand

2012 Audi A6

The Volkswagen Group wants to reach the number one in global sales and profits. In order to achieve it, Volkswagen has to increase its production of Audi. Audi has been struggling to meet the demand for A3 and A6 and hence buyers have been waiting for 3 to 4 months to take delivery.

Though the waiting times are longer, car buyers are not willing to leave Audi and choose BMW and Mercedes-Benz. All these three automakers have reported record sales in January and the waiting times are much longer for vehicles like BMW X3.

While all these three auto makers are struggling to meet the demand, Audi is in the toughest spot with wait times up to 2 months longer than its competitors. Since Audi contributes 47 percent of VW's profits, Volkswagen group should address this problem in a timely manner.


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