Friday, February 3, 2012

Renault plans to launch a car in India under Rs.4 lakh


The French car manufacturer, Renault is planning to launch a passenger car in the Indian market that will be priced lower than rupees 4 lakh, which is a part of the company's global strategy. The company told that the new car will not be same as the existing platform; it will build with new platform. The managing director Marc Nassif told that we have estimated the car price below Rs.4 lakh and he told that regarding this car we will share the details shortly and it is not a project only for India, it’s an international project.

Mr. Marc Nassif told that in India already have Nano priced below Rs 2 lakh, but we don’t bother about that, because 50 per cent of car in the market priced between Rs2-4 lakh. We are not in this segment and by launching this we can enter in this segment.

In 2005 the car manufacturer Renualt entered in India and told that we will launch five new models before the year 2012. Based on this, the company had launched the Fluence Sedan in 2010 followed by the Koleos SUV in September and Renault Pulse in January 2012. The next in line is the Duster SUV and a new sedan based on the small car. We can expect that the new model Pulse will come in second half of 2012.

If the Renault will launch their cars, they concentrate on achieving sales figure of 1 lakh cars by 2013-2014. They also targets to open 100 new company outlets by the end of 2012.


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