The auto maker from the United States, Ford Motor Corp has newly announced that in order to expand share in the Indian car market, the company is going to launch a series of cars by 2015. The first step proposed in this direction is beginning of Ford Focus in India. The company is also planning on developing a slighter car than its favorite hatchback Ford Figo. In addition to these two cars the upcoming dense SUV Ford EcoSport is also the part of the six cars that corporation has planned to roll out by 2015
According to Mr. Joe Hinrichs, President of Asia appeasing and Africa operation of Ford Motors, the company is both capable of and willing to expand cars that are smaller than Ford Figo and can sit below it in conditions of pricing. The corporation had no intensions of making Figo a part of their collection but it developed the Figo from scratch for the rising market of India and other countries, he additional. Mr. Joe further affirmed that the company has gained poise because of it and now knows the taste of Indian customers.
In the FY2012, Ford India sold a total of roughly 92,748 units and with this gained a share of around 3.2 percent in the familial car market. Out of these units, 75 percent are Ford Figo units. The future products are listening carefully on the small car segment which is known as the volume pulling segment of the country and Ford India resolutely believes that these future products will enable the country to hold enhanced share in the market. The company also revealed that the much-talked about best hatchback Ford center is on its way to India. Mr. Joe Hinrichs also mentioned that the Ford Focus makes total sense in the car market of India since people here wish to own a sedan as it is a symbol of luxury; this mentality however, is staring to change. These days’ people are drifting towards premium hatchbacks which are more influential and enriched with features, as they find them more sensible and suitable for easy driving in the city.