Fourteen years after Nova purchased Bentley, its British product has two unique collections, Mulsanne and Navigator – with several versions at the Continental's lower cost – an SUV on the way and perhaps a activities car and a Mulsanne activities convertible, too. In the 14 decades since BMW purchased Rolls-Royce, its British product has the Phantom and Ghost – with three versions at the Phantom's much high cost. Rolls-Royce doesn't pursuit sales, but the distinction in the product route helps describe why Bentley has marketed more vehicles in the first six months of this season than Rolls-Royce marketed all of last season.
And even though Rolls-Royce isn't completely about the count, it would still like to enhance on the 3,538 vehicles it marketed last season – a revenue history that surpassed a level set in 1978. To do so its CEO is preparing one or two more Ghost-based designs beyond the as-yet-unnamed Phantom Vehicle due next season, perhaps to be known as the Corniche, according to a review in Autocar. A sports convertible edition of the Phantom Vehicle is the apparent think for one of them, and it would get the double-R "closer to 4,000" revenue, where the CEO would like to be.
Revenue might not be the only aspect of it, though; the title of the Autocar item says the CEO wants the new designs because they're "required to provide Rolls-Royce a appropriate identification." If that is precise, we have no concept what type of identification Rolls-Royce could be losing that would be provided by a broader variety of vehicles in the Phantom variety, which by their position in the brand's own collection are of course not the most luxurious carriages on the earth.