Thursday, September 23, 2010

Rolls-Royce to feature five personalized Rollers

When it comes to luxurious exclusivity, there's nothing quite like a Rolls-Royce. And while your local R-R dealer will give you the white glove and red carpet treatment all day long, the automaker prides itself on offering an extensive personalization program. After all, if you're paying buku bucks for any of the vehicles in the Rolls stable, why not shell out for some personal touches?

To promote its knack for bespoke design, Rolls-Royce will be bringing five personalized vehicles to the stage at this year's Paris Motor Show. Along with the gunmetal metallic extended-wheelbase Phantom pictured above, a Phantom Coupe, Drophead Coupe and two Ghosts will be on hand, allowing show-goers to get a taste of the optional touches available across the automaker's portfolio. The Phantom seen here features custom elements like special embroidery in the headrests, seat piping and mother of pearl centers to the white instrument dials, control knobs and analog clock face.

For the full details, put on your best top hat and hit the jump for Rolls-Royce's press blast, and scroll through the gallery below to see the Phantom outfitted with these bespoke touches.


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